With a $1.8m portfolio revenue target, my role as Account Director is to work autonomously and take responsibility for all facets of client management and ultimately ensure end to end delivery of digital marketing solutions.

As a member of the Reprise Leadership team, I also take an active role in wider management duties including new business pitches, product development & placement, all Melbourne based resource & recruitment.

As a division of Mediabrands, my role within Reprise also requires me to work closely with numerous internal stakeholders in order deliver full integration solutions across shared clients with sister agencies: UM & Initiative (media), Society (social), Mnet (mobile), Cadreon (Trading Desk), Ensemble (creative) and Anomaly (research).

Reporting to the Senior Marketing Manager, my role was to own the digital acquisition channels of paid search (PPC), eDMs and display media, plus ownership of broader sports based campaigns with exposure to Press & TVC Channels.

Brought on to head up the agency’s online marketing offering, I was responsible for growing the department from the ground up. During my two year tenure, I achieved a 300% increase in client spend. This revenue result was primarily achieved through the creation and implementation of all departmental process, staff training programs, up skilling business development staff and expansion of the agency’s service offering to include Social Media Management, Online Reputation Management and Pay Per Click.

Leading a team of 4, I was responsible for delivery of internet marketing campaigns for a portfolio of Blue-chip clients across the agencies entire product suite: SEM, SEO, Content Strategy & Conversion Rate Optimisation.

Direct reports comprised of Account Manager, Internet Marketing Consultant, Account Executive and Search Marketing Technician.

During this time I undertook several temporary roles whilst in pursuit of further employment within the online industry. This search ultimately led to me relocating to Scotland’s Central belt to further my digital career.

Argo Internet Marketing was my first role in online and one in which saw me working in SEO back when Lycos & Excite were classed as major search engines, and the term “SEO” itself was far from commonplace.

At a time when very few specialist agencies existed I was able to take on a diverse role and fully get to grips with the technical web from early on in my career. Further to website optimisation, technical duties included user testing & development of websites, PERL Programming, monitoring of website analytics, maintenance of the Windows NT network and management of Linux server systems.

I rely on the technical foundation gained in this role to this day.

On the phones, I was first port of call providing helpdesk facilities for customers of mobile operator: One2One. This role allowed me to explore my passion for technology while developing customer relations skills, frequently being called upon to deal with account complaints & billing enquiries.